Brand Manager

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Страна размещения вакансии — Россия.

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

Main accountabilities:

  • Brand 1YP campaigns development, execution & control (under supervision of Marketing Manager);
  • Identify, recommend and implement key actions to deliver 1YP objectives (brand health, market share, profitability);
  • Customize global campaigns / participate in development of local campaigns;
  • Closely monitor all brand performance KPIs, understand indepth drivers;
  • Drive execution of key brand activities (including innovations) - Ensure brand plans are properly executed to reach the end target;
  • Track brand P&L - In-depth understanding of Brand profitability performance and its key drivers;
  • Collaborate with different departments/functions;
  • Develop and manage brand strategy execution, communication & promotional materials, POSM, PR materials;
  • Brand Analysis and Brand Performance Tracking;
  • Agencies Work Coordination & supervision (Creative, Media, BTL, Digital, SMM);
  • Budget and Cost Management;
  • Promo & Events Management.

Requirements:

  • 2-3 years brand management experience in FMCG;
  • Experience of the Russian market & consumers;
  • Experience in media (Traditional & digital strategy /activations);
  • University graduate in economics or marketing or communication;
  • Open-minded, high adaptability & flexibility;
  • Fluent English;
  • Project management skills. Emotional intelligence to manage stakeholders across different functions and different cultures;
  • Up-to-date (or willing to learn more) in terms of latest technology, social media, music, sports, trends.

Вакансия опубликована 13 мая 2019 в Москве

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